An Agencies Guide to Healthcare Provider and Organization Data
Help your next client with the support of IQVIA’s OneKey reference database of healthcare providers and their work places. Your client will be impressed with the accuracy and completeness of this best-of-breed database built for profiling, targeting, research, and other business cases.
Omnichannel Digital Engagement Solutions
By connecting unparalleled data with fit-for-purpose analytics and technology, IQVIA has created a holistic digital marketing solution that enables confident, evidence-based engagement of the right audience with the right message at the right time.
OneKey Professional Sampling Eligibility provides an HCP-specific eligibility indicator to help you determine if an HCP can receive samples or not. The tool’s targeting ability also allows you to identify if an individual can receive controlled samples, non-controlled samples, or both, and provides the HCP’s office and home address, allowing you to determine the best location for delivery.
Send Time Optimization
The battle for attention in people’s inboxes has grown fiercer in recent years. Send time optimization (STO) can help; by understanding people’s email habits, marketing campaigns can deliver on the promise of “right healthcare professional, right time, right message.”
Making Apple Cider Out of Apple’s iOS 15
Apple has released its highly anticipated iOS 15 update, which brings with it the most significant changes to email in more than a decade. Our email scientists dove into how these changes are impacting healthcare email marketing.