Digital Omnichannel Solution

IQVIA will assist you to plan, build and deliver messages, ads, content to the right target audience, at the right time. IQVIA’s all-in-one solution includes all the components you need:

Digital Omnichannel Solution

PLAN

  • Effective Omni-Channel campaigns start with complete and accurate audience data
  • Accelerate your target selection through custom or curated segment options
  • Optimize messaging and achieve deeper insights by segmenting your audience

ACTIVATE

  • Your message will reach the right audience, at the right time
  • IQVIA has the deepest Omni-Channel ecosystem, supporting maximum flexibility for targeting HCPs across the web at scale

MEASURE

  • Privacy safe campaign reporting
  • IQVIA offers a variety of measurement solutions, including Physician Level Data (PLD) to enable Impact / Rx Lift campaign measurement

OPTIMIZE

  • Combine cross-channel measures to gain new insights , maximizing efficiency and effectiveness

Our CPM-based pricing model means you only pay based on data used for actual impressions served:

Competitive Advantages and Flexibility

1. One to One Targetable Universe of HCP Digital IDs: Over 4 million US healthcare professionals identified at the unique individual level with availability spanning all major DSP/DMP and social (Facebook, Twitter, LinkedIn, etc.) programmatic advertising platforms.

o Physicians, NPs, PAs, Hospital Professionals, and Allied Health Professionals.

o On most DSPs and endpoints OneKey offers the highest HCP reach available at over 80% and growing.

o On Social platforms we can offer estimates per campaign in advance. Facebook match rates averaging over 60%.

2. Our Identity Resolution Process, In Partnership with LiveRamp, Delivers the Most Deterministic 1:1 Digital Advertising Solution.

o OneKey’s segment creation starts with the industry’s leading set of offline data including associated contact, demographic, professional, and clinical behavior data. Our unique process via custom LiveRamp workflows delivers as close to 100% accurate association of HCP offline to online identity as there is to ensure accurate targeting online.

o We are an ELITE LiveRamp partner and the only ELITE partner for professional healthcare data (as of Nov 2019).

3. Compliance: OneKey’s data, services, and processes comply will all Federal and State-level regulatory standards.

4. Pricing Model: CPM-Based Model. Invoicing is based on data used for actual impressions served.

5. Frequent Data Updating: By constantly resynchronizing data once your campaign is underway, the ongoing accuracy and optimized reach to your audience is assured throughout the campaign.

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